Enterprising Women Spring 2024

Publisher’s note	5
Edie Fraser raises her glass to the Enterprising Women community.	13
The State of Women-Owned Business: Turning crisis into opportunity.	14
Flipping a prospect’s “not now” to “yes.”	18
GEN Z – What’s hot, and what’s not with the most powerful generation on earth.	20
Dealing with unexpected expenses in retirement.	22
Focus on your profit margin using these three steps.	24
Your money minute: A map to changes in 2024.	26
Personal values and the strength of your balance sheet.	28
Ready, set, exit!	30
Spring cleaning: Three ways to set your business up for success.	32
It’s not just business, it’s personal.	34
Five steps in five years: Succession planning and creating wealth	36
Growing into your exit: Begin with the end in mind.	38
Presenting the Class of 2024	43
Hall of Fame Inductees	44
Business Icon Award Winners	46
Advocacy Award Winner	48
Meet our Enterprising Women of the Year Award Winners	50
A Salute to our Enterprising Women of the Year Award Champions	84
Happiness can help you attract and keep talent.	87
Mastering the art of remote hiring.	88
How to grow as a leader as you grow your business.	92
Equipped for change: Embracing your leadership voice.	94
Leading with resolve: A journey of empowered leadership.	95
The funding gap: Cracking the VC landscapefor women entrepreneurs.	96
New independent contractor rules: Do they affect your employees?	99
Going beyond marketing with AI.	98
Why IT belongs in the skills trade.	100
Unleashing the power of women entrepreneurs.	101
Reimagining success: Mentors are vital.	103
Paula Blankenship Heirloom Traditions	104
No time like the present to write that book.	106
It’s not who you know, it’s who knows you.	107
Boxing fear: Confronting your fears head on.	108
Sick and successful: Game-changing strategies for entrepreneurs with chronic illness.	109
Combatting stress, fear and loss with health and wellness.	111
Five reasons to find the right workout buddy.	113
The vital role of health in your business.	114
Endnote	116

RkJQdWJsaXNoZXIy MzA5OTEy