ENTERPRISING WOMEN OF THE YEAR AWARD CHAMPIONS Start with WHY Learn how to attract your ideal clients Why-driven communications can lead to exponential growth and propel your business far beyond what you could imagine. info.advantages.net/free_why_evaluation Want to know more? Take our complimentary WHY evaluation and see how your brand stacks up. You will receive valuable insights to improve your communications. advantages.net | 718.820.0688 Fran Biderman-Gross Strategista Deborah North Yes! Athletics Topeka, KS Deborah North is the founder of YES! Athletics, a sporting goods company empowering girls in non-traditional sports. She launched the first wrestling shoe designed for girls, breaking barriers in a male-dominated field. A dedicated mentor and advocate, Deborah gives back through scholarships and career exploration programs. A graduate of elite business accelerators, she is committed to growing her company while supporting young female athletes. Her leadership has earned recognition, including Game Changer and Small Business of the Year awards. Christy Maxfield Purpose First Advisors Saint Louis, MO Christy Maxfield is the founder of Purpose First Advisors, a certified women-owned enterprise that helps business owners build profitable, transferable companies. She specializes in value acceleration, succession, and exit planning, with a focus on generational wealth-building for women and entrepreneurs of color. A mentor and advocate, Christy is a member of NAWBO and the St. Louis Forum, the region's foremost organization for influential women leaders.. She has taught university entrepreneurship programs, co-hosted the Entrepreneurially Thinking podcast, and is a Certified Exit Planning Advisor. 80 enterprising Women
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