DOUBLE ACTING TRAFFIC DOORS • DIVIDER CURTAINS • STRIP DOORS • DOCK SEALS FRP DOORS • COLD STORAGE DOORS • DOCK LEVELERS • AIR CURTAINS 513•351•3400 sales@nationalaccessdesign.com NationalAccessDesign.com Include industry gaps or unmet needs within the market that your business addresses. Discuss market trends that can impact or potentially impact them buying from you such as technological advancements, regulatory changes, or social movement. Discuss how ready and willing customers are to adopt your solution using surveys, pilot projects, or a waiting list. Highlight markets with the most potential, whether local, national, or international to show how you will prioritize your customer acquisition. It’s important to show evidence of traction your solution has received in the market. This could include sales numbers, waiting lists, strategic partnerships or key user benchmarks. Identify the competitive landscape Identify your competitors and explain how your solution is superior such as a unique product feature, a better pricing model, customer service, or a technologically advanced approach. Are you targeting underserved segments, offering a premium product, or using a disruptive business model? Highlight any insights gained from competitor strategies that you’ve applied or improved upon in your own business approach. Mention any barriers to entering your market that could protect you from new competitors, such as proprietary technology, exclusive partnerships, regulatory protections, or economies of scale. Stay up to date on your competition and relevant news the day of your pitch! Provide financial projections Knowing your numbers is critical to ensure successful conversations during your pitch. Include a comprehensive financial picture to gauge the financial health and potential profitability of your business. This includes an overview of your financial forecasts, revenue, profit margins and growth projections with effective visuals for rapid absorption and understanding. You should be able to illustrate revenue projections, profit and loss, cash flow projections, breakeven analysis, capital investments or purchases needed to have the business grow, assumptions used that underpin the forecast, sensitivity analysis, and funding requirements. The bottom line is investors are buying YOU! Yes, your product or service needs to be fabulous—but you also need to know [these points] and how they correlate to your story. enterprising Women 67
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