UNDERSTANDING AI By Kathy Durfee Understanding AI This 27-page cover section will help you understand a variety of perspectives on how AI impacts your business, how you can use it to your advantage, what role it can play in your business, and how you can lead alongside it. I recently spoke with a business owner who said, “I know I should be doing more with AI… I just don’t know where to start or what to trust.” AI doesn’t usually show up all at once. It tends to appear in small ways throughout daily work, like a draft email, a quick summary, or a tool someone on your team is testing. Before long, it becomes part of how work happens, even if you haven’t fully embraced it yet. That’s part of what makes it difficult to evaluate. AI offers real advantages, such as speed, efficiency, and capabilities, that help a growing business do more. At the same time, it raises an important question: when something looks polished and finished, how do you know if the thinking behind it is sound? And where does your judgment still matter most? There isn’t a single path forward. There isn’t one clear way to use AI. Businesses are approaching it in different ways, and each leader has to decide how it fits, how it’s used, and what role it should play. This section is designed to support you in that process. Not with a single answer, but with perspectives that help you move forward. Some articles focus on practical ways to begin using AI in your day-to-day work. Others explore where it’s easy to move too quickly or rely too heavily on what looks finished. And others step back to consider how we lead, guide, and shape these tools in ways that reflect what we value in our businesses and also in the communities and markets we operate in. Working with AI well requires strengthening how we think, work, and lead alongside it. Use this section as a guide as you take your next steps forward. KATHY DURFEE is the CEO and Founder of TechHouse, a past recipient of the Enterprising Women of the Year Award, a member of the Enterprising Women Advisory Board, and a member of the Enterprising Women Foundation’s Entrepreneurs of Purpose program, serving on the EOP AI committee. Connect with her at www.tech-house.com or phone 941-328-8601. What is artificial intelligence (AI)? AI encompasses the fields of computer and data science focused on building machines with human intelligence to perform tasks. 26 enterprising Women Summit Art Creations / Shutterstock.com
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