The Power Behind Your Next Big Move. Events North is here to plan, lead, organize and flawlessly execute every detail for your meeting, incentive or event —transforming it into a custom curated luxury feeling experience that provides you total presence to tell your story, share your message and strengthen culture. Beyond logistics, we cultivate intentional interactions that deepen bonds and foster genuine human connection. Giving Presence to: Learn more at EventsNorth.com Connect · Focus · Grab the Moment · Inspire · Learn · Grow and not only did she find the dress, she loved the concept. She was also itching for something new and asked if I’d be open to helping her open a boutique in Atlanta. It was a natural fit for the brand to expand The White Magnolia to the Atlanta market. By then, we had both locked in on a vision and knew we had something special - so I asked her to be my partner. She said it was a no brainer and that is how the Atlanta store came to be. Since then, we have opened over a dozen other locations, about half through Magnolia Laine Bridal, our franchise arm. Like Mallory, we were having our own senior stylists and women from various cities ask to open their own boutique under The White Magnolia. The idea of franchising came from our supporters and brand fans but offered a great opportunity for expanding. Offering other women the chance to fulfill their dream as bridal boutique business owners was the cherry on top. Seeing these brands grow, being able to employ dozens of women across our boutique, support other women founders and still staying true to our core values of providing brides with a once in a lifetime experience, has been a dream come true. Behind the business, it wasn’t always champagne pops and tears of joy, though. To this day, it still takes an immense amount of work from managing, executing, pivoting, strategizing and all the in between. How do you keep consistency without smothering individuality? How do you build your structure and still get the heart behind it? We figured it out through time, hours of discussion and endlessly trying new ideas. I’m forever grateful to the women who have helped me grow this business—from my partner, our corporate team, the in-field team of stylists and to every bride who came and shopped with us. Today, we have stores located in Jacksonville, Tampa, Palm Beach, Atlanta, Savannah, Greenville, S.C.; Nashville, and Charleston, plus Magnolia Laine Bridal in Atlanta; Tampa, Detroit (Northville), Charlotte, Raleigh, Dallas and Nashville. We are continuing to expand through The White Magnolia and welcome potential franchisees through Magnolia Laine Bridal. In hindsight, maybe my own bridal appointment wasn’t too bad. It led me to 15+ years of business, 15 stores, thousands of happy brides and a passion that remains strong to this day. KERRIE HILEMAN is the founder behind three leading bridal brands: The White Magnolia Bridal Collection, Magnolia Laine Bridal and The Sample Shoppe. Since opening the first White Magnolia boutique in 2010, she has focused on creating warm, personalized, and elevated gownshopping experiences. Her vision has expanded into a nationwide family of boutiques, including Magnolia Laine. enterprising Women 81
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