new opportunities for growth. Just as importantly, we’re doing it in a way that empowers our people. Technology should elevate human potential, not replace it. This is not a path reserved for technology companies. Across industries, leaders are recognizing that integrating AI thoughtfully can create a meaningful competitive advantage. In a time when change is constant, that matters. Leading forward What begins as disruption can become a catalyst for transformation. That is the opportunity within a pivot. It’s not just about recovering from loss— it’s about positioning your business to grow in new and different ways. As CEOs, we are called to provide stability while also driving evolution. Our teams need to feel grounded, even as we lead them through change. If there is one lesson I would share, it’s this: don’t wait for certainty before you act. Accept what has changed, stay anchored in your purpose, and be intentional about where you’re going next. Disruption is inevitable. But it does not have to define your business. The organizations that will lead what’s next are the ones willing to pivot with purpose, invest in their future, and adapt before they are forced to. What begins as disruption can become a catalyst for transformation. That is the opportunity within a pivot. REBECCA CONTRERAS is President & CEO of AvantGarde LLC. A member of the Enterprising Women Advisory Board, connect on LinkedIn at @RebeccaAnnContreras and @AvantGarde LLC. To learn more about AvantGarde visit www.avantgarde4usa.com Women in Transition Wealth management and legacy planning strategies for women who can benefit from professional guidance following a divorce, loss of a spouse, a change in employment, or retirement. Kathie Okun is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Okun Financial Group is not an affiliate of Lincoln Financial Advisors nor is it a registered investment advisor. Please do not send any trading or transaction instructions through this email. They cannot and will not be executed. Please call the Lincoln Financial Advisor trade desk at 800.237.3815. If you do not wish to receive future emails from me, please call me at 410-494-6130, or email me at kathie.okun@lfg.com. We will comply with your request within 30 days. Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. Please consult a legal or tax advisor regarding legal or tax information as it relates to your personal circumstances. CRN-2119379-051118 Call Your Enterprising Women partner, Kathie H. Okun at: 410-494-6130 Okun Financial Group, Inc. 1300 York Road, Suite 200 Lutherville, MD 21093 www.OkunFinancialGroup.com PRIVATE WEALTH MANAGEMENT FOR SELECT INDIVIDUALS enterprising Women 85
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