BOOKS by Michelle Heath Unrivaled: Five Steps to Achieving Explosive Business Growth In today’s crowded marketplace, pouring money into marketing or simply having a better product won’t make your business stand apart. Real growth doesn’t come from incremental improvements or playing catch-up with competitors. It comes from being the only choice your customers want. In the bestselling new book Unrivaled: Five Steps to Achieving Explosive Business Growth, business growth expert and brand strategist Michelle Heath offers a radical shift in perspective to escape traditional competitive thinking and break free from the race to the middle. More than just a strategy book, Unrivaled shares the powerful roadmap Michelle has used to generate over $100 billion in revenue with businesses across just about every industry—from banking, tech, wellness, luxury, finance, fashion, construction, cybersecurity, and more— distilling her decades of in-the-trenches experiences into a powerful manifesto for companies ready to stand apart. Unrivaled is available in hardcover, e-book, and digital audio on Amazon, Barnes & Noble, and Bookshop and is published by Amplify Publishing. Excerpt—Knowing What You Stand For: Your Business Ethos I went to an all-girls Catholic prep school. I know, I know. Stick with me here. One of the things I will never forget is our freshman English class taught by Sister Evelyn. As a nun her entire life, Sister Evelyn was a great teacher. She knew how to keep us fickle freshmen on point—she even passed out candy during class. Sister Evelyn was a very thoughtful person and wanted us to get in touch with ourselves. I will tell you there was a lot of eye-rolling. Being introspective was not really a top priority for us fifteen-year-olds. One of Sister Evelyn’s tactics for getting us to think differently was to play music during class. She was known for playing the guitar or taking out her coveted record player. There was one song she played over and over—Diana 72 enterprising Women
RkJQdWJsaXNoZXIy MzA5OTEy